Brief
In Portugal, the summer festival capital of Europe, over 250 Festivals were cancelled in 2020 due to the pandemic. That's a lot of people from the audiovisual community without work. Because of that, the Portuguese Audiovisual Union (Uniao Audiovisual) was created as a way to gather and distribute food to the many unemployed audiovisual professionals. But in a landscape where almost everyone was in need of attention and help, we needed to find a way to raise money for this cause in particular.
Idea
We created the Uncancel Collection. A collection of merchandising from cancelled events that could be...