UNHCR: Helping refugees find a sense of safety

The UNHCR, the UN’s refugee agency, collaborated with top online platforms and influencers with a strong positive image and credibility to raise awareness of the plight of refugees, catalyse donations for critical humanitarian assistance, and build an emotional link between the Chinese public and refugees.

Brief Description

With more than 103 million people forcibly displaced around the world today, helping refugees seek shelter and safety is needed more than ever. UNHCR, the UN's refugee agency, aimed to raise the Chinese public's awareness on the plight of refugees and catalyze donations for critical humanitarian assistance. To do so, we focused on the "sense of safety" as an urgent need of refugees, as well as a need that our audience could deeply relate to after the fear and uncertainty of the pandemic, turning the issue into something relatable and impactful. Together, we created a series of videos...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands