UNESCO and The New York Times: Read more, listen more

The New York Times, a newspaper brand, and UNESCO, a specialised agency of the United Nations, encouraged audiences to read news from a variety of platforms by getting news organisations to promote each other on World Press Freedom Day (WPFD).

Campaign details

Brand: UNESCO and The New York TimesAgency: Droga5Country: USA

Objectives

With people retreating to echo chambers that confirm their biases, The New York Times needed to encourage news consumers to change their behavior and actively expose...