Campaign details
Brand: UNESCO and The New York TimesAgency: Droga5Country: USA
Objectives
With people retreating to echo chambers that confirm their biases, The New York Times needed to encourage news consumers to change their behavior and actively expose themselves to different opinions to counter a growing tribalism in our politics and civil discourse and demonstrate how a free press is essential in this.
We identified World Press Freedom Day as an opportunity to develop a complementary campaign unifying global news organizations for the first time to encourage their audiences to read, listen to and watch...