Unearthing TURF

Michael Lieberman, founder and president of Mutivariate Solutions, explains some of the most popular uses for the statistical optimisation tool - 'Totally Unduplicated Reach and Frequency' (TURF) analysis.

Unearthing TURF

Michael Lieberman

Over the past few years the use of 'totally unduplicated reach and frequency' (TURF) analysis has grown and become en vogue. In fact, this useful, powerful technique has grown in sophistication, developing into more and...