Understanding Youth
What works and what does not when researching and marketing to young audiences
John Geraci Vice-President of Youth and Education Research, Harris Interactive Inc., United States.Peter Silsbee Director of Youth Research, Harris Interactive Inc., United States.Sarah Fauth Senior Youth Research Associate, Harris Interactive Inc., United States. andJennifer Campbell Senior Youth Research Assistant, Harris Interactive Inc., United States.MARKET POWER AND KID-FLUENCE: THE FUTURE IS NOW
In the United States, the youth market is undeniably large. Early success with younger consumers is integral to the long-term viability of most consumer brands....