Understanding Youth

Jennifer Campbell, Sarah Fauth, Peter Silsbee and John Geraci

Young consumers have always been a difficult audience to research because first, they are difficult to reach using traditional research methods, and secondly, they are often not as expressive as adults in communicating their opinions.

Marketing to children
Marketing to youth
United States
Qualiquant, mixed mode
Quantitative data collection

Understanding Youth

What works and what does not when researching and marketing to young audiences

John Geraci Vice-President of Youth and Education Research, Harris Interactive Inc., United States.Peter SilsbeeDirector of Youth Research, Harris Interactive...

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