Understanding Your Competitors - Completing the marketing intelligence jigsaw

Alice Page and Sally Lai

The paper argues the need to understand and integrate other forms of information, particularly competitor intelligence, with consumer research to deliver information-based consultancy.

Understanding your Competitors

Completing the Marketing Intelligence Jigsaw

Alice PageAsia Pacific, Citigate DVL Smith, Incepta Marketing Intelligence, Hong Kong

Sally LaiAsia Pacific, Citigate DVL Smith, Incepta Marketing Intelligence, Hong Kong

INTRODUCTION...

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