Understanding women podcast listeners and how the medium can be leveraged to broaden reach and deepen engagement

Melissa Paris

Offers knowledge on women podcasts listeners and how to engage this growing and receptive audience.

Atlas Studio/Getty Images

While podcasting was once a very male-dominated medium, and a white one at that, it has grown more diverse as its popularity has increased. Still, many people still have misconceptions about who is listening. Recent in-depth reports from Edison Research illustrate growing numbers of Black and Hispanic listeners.

According to a report titled "The Infinite Dial 2022" by Edison Research, more than one in three U.S. women 18 years old or older have listened to a podcast in the past month. The report, which surveyed 1,500 people in the U.S. aged 12 years old or...

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