Understanding Twitter - How brands should approach using Twitter

James Fraser

This article suggests that few brands have harnessed the power of Twitter as effectively as they should have.

Understanding Twitter – How brands should approach using Twitter

James Fraser

OVERVIEW

As the pinnacle of the one-to-many communications revolution, is redefining how we share, aggregate information, and interact with those previously seen as untouchable. If you're in need of any persuasion, simply have a look over at the Iranian Election or the infamous Dominos employee YouTube video for a snapshot of how powerful one-to-many (one message, many respondents) communications can be.

Twitter is a micro-blogging tool that allows a person (the “Tweeter") to send 160 character text updates to the whole of your personal network. A Twitter network is...

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