Digital flyers are a useful way of engaging Canadian consumers, but a meaningful group of shoppers in the country still favor the print alternative.
That’s according to analysis from market research firm Numerator that drew on:
- internal data covering 170 retailers and over 415 product categories;
- information from a consumer panel featuring 60,000 monthly active users;
- a survey targeting 1,000 consumers who reported seeing flyers in the past 60 days.
As a starting point, Numerator found that 39% of survey respondents preferred digital flyers, while 22% preferred print flyers, and 39% of interviewees were open to both mediums.