Understanding the path to purchase – resolving the complexities that influence decisions
Michael Mills, Nicole Torkar, Tina Katsinikas and Andrew DyeACNielsen Australia Pty Ltd, Australia
INTRODUCTION
Understanding the “drivers” of purchase...
Understanding the path to purchase - resolving the complexities that influence decisions
The fast pace of today's automotive market and the many influences on consumer choice require manufacturers and dealers to understand and take actions quickly to reflect changes in consumer preferences.
