Understanding the path to growth for Chinese brands in North America

North American markets like Canada and the US are extremely attractive destinations for Chinese brands that are looking to internationalize, but successfully entering these markets is a complex task.

Since the early 2000s, Chinese brands have started to expand overseas at a rapid pace.

With years of expansion, trial and error, a few of them have become global players with considerable influence in their respective industries, such as TikTok (social media), Lenovo (tech) and Temu (e-commerce).

The expansion of Chinese brands into the North American market, in particular, has been influenced by several key factors, including China's rapid economic growth, increased global economic integration and a strategic shift by these companies towards higher-value manufacturing and services.

It has also been encouraged by potential growth drivers such as:

  • Market diversification:...

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