Understanding the new ‘elite’ consumers in Central and Eastern Europe

This paper demonstrates how improved purchasing power has produced an 'elite' group of consumers in the markets of Central and Eastern Europe.

Understanding the new 'elite' consumers in Central and Eastern Europe

Polly CarterGlobal TGI, KMR Group, United Kingdom

INTRODUCTION

The markets of Central and Eastern Europe have seen huge change in recent years, with increased purchasing power bringing...