Understanding the luxury car buyer

In this article, Craig Kleber, planning director for Y&R Wunderman in Irvine South California, discusses the success of British luxury car marques - Rolls-Royce, Bentley, Aston Martin, even Range Rover and Lotus - in the USA.

Understanding the luxury car buyer

Craig Kleber

Paraphrasing the end-line from a popular TV ad in the mid-1980s for a successful British investment firm about its involvement in the US – the same could be said of British upmarket car brands in the...

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