Understanding the eService adoption Path

Sarah Ball and Karen Riddell

The aim of this paper is to look at how international research has assisted in bridging the gap between theory and practical market issues.

Managing across markets
Quantitative data collection
Managing research projects
Demographic & socio-economic segmentation

Understanding The eService Adoption Path

Market segmentation and the impications for service suppliers

Sarah BallDirector, Prodata Partners Ltd, United Kingdom. and Karen RiddellHead of Market Intelligence, Corporate Clients Division, British Telecom, United...

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