Understanding the emotional and coping responses of adolescent individuals exposed to threat appeals

Social marketers continue to incorporate threat appeals into their advertising campaigns. By understanding how both type, and level of threat, as well as individuals’ emotional response impacts on their coping response, health communicators can become knowledgeable about how to generate health message acceptance.

Understanding the emotional and coping responses of adolescent individuals exposed to threat appeals

Sonia Dickinson and Matthew HolmesCurtin University of Technology

INTRODUCTION

Social marketers have many communication options available in the development...

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