Understanding the dynamics of quantity and quality of response in consumer online research

Michael Foley, Paul Oosterveld and Kyle Derr

This paper explores the dynamics of online panel response behavior in terms of both quality and quantity.

Understanding the dynamics of quantity and quality of response in consumer online research

Michael T. FoleyMSI-ITM B.V., France

Paul OosterveldMSI-ITM B.V., Netherlands

Kyle DerrTemple University, United States

INTRODUCTION

What makes a panel different from an e-mail list? The key difference is an indepth understanding of your potential respondents and their behavior. In order to effectively leverage a panel as a rigorous data collection resource, one needs to fully understand the response behavior of members. However, we believe that response behavior is more than simply the percentage of respondents that complete a survey. Specifically, our analysis of response...

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