Understanding Consumer Behavior
A way to Define Strategic Actions in the Retail Apparel Market
Luiz Fernando GoesGouvêa de Souza & MD, Brazil.
Sonia BittarResearch and Market Studies Division, Gouvêa de Souza & MD, Brazil.
BACKGROUND
The...
Luiz Fernando GoesGouvêa de Souza & MD, Brazil.
Sonia BittarResearch and Market Studies Division, Gouvêa de Souza & MD, Brazil.
BACKGROUND
The...
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