Understanding Buyer Behaviour on the Web

Discusses consumer attitudes to shopping on the Internet. The importance of `usability studies': independent testing of sites to ensure that they are user-friendly.

Understanding Buyer Behaviour on the Web

Tim Keogh

According to the office of the UKs eEnvoy, statistics show that among its European counterparts, the UK is the country most likely to buy goods and services on the internet. Indeed, 21.6% of...