Understanding Buyer Behaviour on the Web
According to the office of the UKs eEnvoy, statistics show that among its European counterparts, the UK is the country most likely to buy goods and services on the internet. Indeed, 21.6% of...
Understanding Buyer Behaviour on the Web
Discusses consumer attitudes to shopping on the Internet. The importance of `usability studies': independent testing of sites to ensure that they are user-friendly.
