Understanding Buyer Behaviour in the 21st Century

Describes a qualitative research project studying consumer behaviour in UK and US. The background (reasons discussed) is that consumer attitudes have changed, and are far more questioning and willing to exploit their buying power.

Understanding Buyer Behaviour in the 21st Century

Alan StylerBrann Worldwide

Globalisation was once a minority issue concerning obscure groups. Now it is the subject of serious broadcast documentaries and quality broadsheet articles. The actions of extremists...