Understanding Buyer Behaviour in the 21st Century

Alan Styler

Describes a qualitative research project studying consumer behaviour in UK and US. The background (reasons discussed) is that consumer attitudes have changed, and are far more questioning and willing to exploit their buying power.

Understanding Buyer Behaviour in the 21st Century

Alan StylerBrann Worldwide

Globalisation was once a minority issue concerning obscure groups. Now it is the subject of serious broadcast documentaries and quality broadsheet articles. The actions of extremists at the fringes of society have had a ripple effect that now reaches the heart of society. Today, anti-capitalist rallies are as commonplace as CND rallies were in the eighties.

But should marketers really be worried?

Brann is one of the worlds largest DM agencies, so delivering global campaigns is a daily matter for us, and actually understanding what...

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