Understanding business drivers at the point of sale - actionable research for daily business

Karsten Kamin

In a challenging market environment a deep understanding of the shopper at the point-of-sale particularly with regard to return of pos investment is crucial for sustainable business success.

Understanding business drivers at the point of sale: Actionable research for daily business

Karsten KaminEuropean Union group, The Coca-Cola Company, Germany

SITUATION ASSESSMENT

Classic modern trade retailers in Germany operate with low margins in a very...

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