Undercover on the world wide web - leveraging the power of virtual ethnography
Anjali Puri, NS Muthukumaran and Ruchika Gupta
The potential of the web as the object of study has remained underexploited in market research. As a rich source of data on people's lives, interactions and opinions, the web offers tremendous possibilities in the years to come.
Undercover on the world wide web – leveraging the power of virtual ethnography
Anjali Puri and NS MuthukumaranACNielsen ORG-MARG, India
Ruchika GuptaNokia India Ltd, India
THE LIVING WEB!
There are many ways in which the World Wide Web has been transformational...