Under the inflation, where does the brand's confidence to raise prices come from?

The price increase is a problem that makes it difficult for brands to face consumers. It seems "unkind" to say it directly, and it can only be silently endured by itself; and when the world is facing severe living costs and rising production costs, price increases are impossible. To be avoided, of course, the Chinese domestic market cannot be avoided. Brands must not only ensure their own profit margins, keep occupying the minds of consumers, but also make consumers willing to pay for this money, which is not necessarily an irresolvable contradiction. This article focuses on how brands can prepare a sound strategy for pricing as this inflation starts in 2022.
This article is selected from the topic of "Economic Stagflation and Changes in the Resurrection Period", and subsequent releases of this series will continue to focus on this topic. Click to go to the special page

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