Under the epidemic, the math problems of "addition, subtraction, multiplication and division" in front of the brand

Based on the research on the impact of the brand response to the epidemic in the past two years, in view of the actual situation of the new round of epidemic rebound areas represented by Shanghai in the spring of 2022, it is proposed to focus on focusing, streamlining, embracing and changing lanes, which cover both short-term and long-term. Brand strategy thinking.

On April 8, Xu Lei, the new CEO of JD.com, said: "JD.com has never spared no effort in anti-epidemic rescue, and it has never been counted, and is willing to use its best supply chain capabilities to efficiently support any city in need. JD.com is ready...