Under the changing times, how to highlight creative innovation in a market that is too "rolled"

Now marketers must realize that the success of everyone in the past was actually created by the era of rapidly expanding demand. But now, capital is rapidly ebbing, and there is no longer a legend that a product can be sold well, and the formula for successful marketing needs to be rewritten.

Shanghai has just lifted the lockdown, and when the streets are still full of people who relive their freedom with takeaways and tears, all the bigwigs can't wait to ask questions, or ask themselves: Where will the next marketing go?

Old Paul has been...