Uncovering the Unspoken Word: How implicit mobile research techniques can minimize response biases in Asian markets

This paper looks at minimising response biases in Asian markets through the use of implicit mobile research techniques.

Introduction

To drive growth, Unilever and other multinational companies have their eyes set on quickly growing Asian markets. Gaining a deep understanding of consumers is a pivotal part of realizing that growth. However, when doing research in this region it can