Uncle Ben's Inc.: Uncle Ben campaign

Uncle Ben's Inc., now a division of Mars Inc., began its corporate life in 1946 as Converted Rice, Inc., selling rice to the Canadian market.

Uncle Ben's Inc.: Uncle Ben campaign

Robert Schnakenberg

Overview

Uncle Ben's Inc., now a division of Mars Inc., began its corporate life in 1946 as Converted Rice, Inc., selling rice to the Canadian market. It subsequently expanded its operations...