Unacademy: Giving the Disadvantaged, an Advantage
Monica Reddy, Abhijith Shetty
Online examination test prep app Unacademy championed disadvantaged students in India with an integrated campaign that helped them access exam coaching while boosting brand sentiment.
Campaign details
Brand: UnacademyBrand owner: Sorting Hat TechnologiesEntrant company: McCann - IndiaIdea creation: McCann BangaloreMarket: AsiaSector: Non-profit, public sector & educationMedia channels:Content marketing, Radio & audio, Outdoor, Out-of-home,...
