UN Women: UNseen Story

Jonny Gadd, Hunter Kelly, Jane Dorsett

UN Women, a not-for-profit, launched a campaign in the US to drive donated media, achieve global reach, and spark engagement and conversation.

Campaign details

Brand: UN Women Brand owner: United Nations Entrant company: MullenLowe USIdea creation: MullenLowe Boston Market: United States Sector: Charities & voluntary organisations Media channels: Word of mouth, Influencers, KOLs, Online display, Websites & microsites, Outdoor, Out-of-home, Public relations Budget: No budget

Executive summary

Genital mutilation, domestic violence, marital rape… illegal to show but in many countries legal to do. How do you raise awareness of these issues when you can’t legally show them?

Our campaign for UN Women, ‘UNseen Story’, leveraged the...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands