Brief and Objectives
Although the UN is a famous global name, as a local organisation, UN Women Australia wasn't well known, nor was its agenda: to achieve gender equality by 2030.
Our job was to raise the profile of UNWA and help accelerate its agenda toward equality through awareness and donations.
- Objective 1: Increase YOY the total value of donations over the IWD campaign period.
- Objective 2: Increase YOY the number of donors over the IWD campaign period.
- Objective 3: Generate cultural impact for the brand and message
- Objective 4: Deliver $2 Million+ in Earned Media Value with $0 Media...