UN Women Australia: When will she be right?

UN Women Australia, a nonprofit organisation for gender equality, increased awareness and showed Australians how far they still had to go to achieve gender equality with a social campaign that asked when will she be right.

Background

UNWA have a big, audacious goal for 2030:

Australia has a problem:

The public awareness of the problem was not the issue, it was our response to it.

Apathy and complacency were setting in.

  • Share of organisations setting targets to increase women's representation on governing bodies has been flat at 8.0% for the last four years.

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