UltraTech Cement: Virtual Baat Ghar Ki

UltraTech Cement, an Indian cement company, increased interest with the Virtual Baat Ghar Ki campaign which allowed home builders in India to raise questions and receive tips about building.

The online business / marketing objective

With an objective to bridge the knowledge gap, UltraTech launched the 'Baat Ghar Ki Shivir', an on-ground program that aimed to partner with individual home builders to help them build the home they aspired. The campaign was gaining momentum until the pandemic hit the country and everything came to a standstill. Therefore, the objective was to reach and engage with these Individual Home Builders amidst these critical times and establish brand UltraTech as an empathetic partner in their home building journey.

The target audience

Our primary audience was an IHB (Individual Home Builder), a...

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