UltraTech Cement: Mauka ek – an alert mechanism to sensitize home builders to choose the right cement

UltraTech Cement created the Ghar Ek Mauka Ek campaign to engage audiences in a low-involvement category and solidify its market leadership in India.

The communication goal

To 1.2 Bn people living in India, a 'house' means a standalone dwelling unit and not an apartment or a flat - And 90% of the people who are building their homes are doing it for the first and maybe only time. Due to lack of knowledge...

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