UltraTech Cement: How UltraTech contextually established the campaign messaging of Chance Na Lo

UltraTech, the home building and cement brand, launched a campaign to enhance the brand perception as an 'expert home building companion' in India.

Campaign details

Brand: Aditya Birla Group/UltraTech CementLead Agency: Mindshare IndiaRegion: APAC

Strategy

Objective

Home-Building is an emotional journey for every individual home builder. It is one's identity, pride & badge of competence. 90% of people...