UltraTech Cement: Ghar ek mauka ek

UltraTech Cement, a cement manufacturer in India, improved its customer sentiment by circulating films that resonated with first-time home builders.

Campaign details

Brand: UltraTech CementAgency: MindshareRegion: APAC

Campaign video

Strategy

Objective

1.6MN homes are built in India every year and 90% of them are doing it for the first time. Every home builder wants to choose the best for his perfect home...

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