UltraTech Cement: Ghar ek mauka ek

UltraTech Cement, a cement manufacturer in India, improved its customer sentiment by circulating films that resonated with first-time home builders.

Campaign details

Brand: UltraTech CementAgency: MindshareRegion: APAC

Campaign video



1.6MN homes are built in India every year and 90% of them are doing it for the first time. Every home builder wants to choose the best for his perfect home as they have only one chance to do it the right way. However, on the other hand there is only chance a cement brand has with its audience to turn them into consumers. The neck throat competition often leads brands in the category to use misleading communication, each one of them claiming to...

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