UltraTech Cement: Baat ghar ki phir se

UltraTech Cement, a cement manufacturer in India, increased its reach, views and brand message recall by helping individual house builders understand the process of building a house.

Campaign details

Brand: UltraTech CementAgency: MindshareRegion: APAC

Campaign video

Strategy

Objective

UltraTech Cement is the largest manufacturer of cement in India. It owns 57% share of voice in the cement category and 11% in Building & Construction....

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