UltraTech Cement, a cement manufacturer, created an educative platform for Individual Home Builders in India to connect and enable them in their home building journey, establish itself as their 'Empathetic Expert' and make the brand synonymous to home building.
The online business / marketing objective
For 1.2 bn people living in small town and rural India, a house means a standalone dwelling unit and not an apartment/flat. Of these, 90% build a home only once in their lifetime. Building a 'home' gives one a...