UltraTech Cement: Baat Ghar Ki – the Wikipedia of home building

UltraTech Cement, a cement company, launched a campaign in India to connect with home builders and establish itself as an Expert Home-Building Companion brand.

The communication goal

90% of people building a home in India are doing it for the first time. Also, this is their only chance to build what they aspire. Most individual home builders rely on their contractors or relatives for information while starting on their home building journey. Lack of complete knowledge and no reliable source of information leads to a huge gap between their dreams and reality. This is where the brand UltraTech Cement saw an opportunity to connect with home builders and establish itself as an 'Expert Home-Building Companion' brand.

Just as simple as it sounds; the crux...

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