UltraTech Cement: 3 Stars, Michelin just called us – #BuyingTeamUltraTech

UltraTech Cement, a cement company, launched a campaign in India to break the mould of how a cement company should operate and transform into an empathetic partner in the home-building process.

The media buying objective

Heavy lies the crown - country's biggest cement company UltraTech wasn't just looking at sitting smug on its laurels - the future was in transitioning from the traditional to the empathetic, and media buying for team had the...

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