Ultraman's first mobile phone endorsement - OnePlus "Light 9R" integrated marketing communication

As a local performance mobile phone brand in China, OnePlus 9R, as a new series, needs to find a special communication method to quickly gain attention.

Case details

Brand: ONEPLUSBrand owner: ONEPLUSMain agency: PAST|NEXT® go to spreadMain agency holding group: Shixiang GroupMarket launch: Mainland ChinaIndustry: Mobile Phone - Consumer Electronics - Digital TechnologyMedia Channels: Key Opinion Leaders KOLs, Key Opinion Consumers KOCsBudget: 4-5 million

Case Summary

The dissemination of local performance mobile phone products in China often takes games and cars as the dissemination scenarios. OnePlus has broken the inertia of mobile communication and made OnePlus 9R the first mobile phone product endorsed by Ultramanthrough accurate insight...

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