Ultium: EV Reborn Stronger

Ultium, an automotive brand, launched a campaign in China to increase brand preference by 12%, increase purchase intent and awareness, and improve public and brand perception.

Campaign details

Brand: Ultium Brand owner: General Motors Entrant company: McCannIdea creation: McCann Shanghai Market: Greater China Sector: Eco, hybrid, electric cars Media channels: Events & experiential, Word of mouth, Influencers, KOLs, Online video, Social mediaBudget: 3 - 5 million

Executive summary

Over 500 EV carmakers have sprouted in China. Every electric vehicle feature has been claimed. GM was launching Ultium, its proprietary EV platform. But GM was late in China’s EV game. How can we modernise GM’s image and raise awareness on the...

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