Campaign details
Brand: Ultium Brand owner: General Motors Entrant company: McCannIdea creation: McCann Shanghai Market: Greater China Sector: Eco, hybrid, electric cars Media channels: Events & experiential, Word of mouth, Influencers, KOLs, Online video, Social mediaBudget: 3 - 5 million
Executive summary
Over 500 EV carmakers have sprouted in China. Every electric vehicle feature has been claimed. GM was launching Ultium, its proprietary EV platform. But GM was late in China’s EV game. How can we modernise GM’s image and raise awareness on the...