Ultima: The Neverending Chase

Ultima Mini, a pet food brand, projected a 3D-animated dog on LED displays during a live soccer match in Italy to prove how correct nutrition positively affects small dogs' vitality and keeps their spirits and playfulness high.

Campaign video: Ultima – The Neverending Chase

Selected creative: Ultima – The Neverending Chase


Media Agency: Havas Media MilanArt Director: Aureliano FontanaChief Creative Officer: Luissandro Del GobboCopywriter: Bruno VohwinkelTeam Account: Chiara Piazza / Daniela Melodi / Elena PozziTV & Digital Producer:Marco Guglielmo Zerbini...

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