Ulta Beauty: The possibilities are beautiful

Ulta Beauty, a beauty store chain, launched a campaign in the USA to elevate its brand beyond its products and emphasise how beauty helps everyone achieve their full potential.

Campaign details

Brand: Ulta BeautyBrand owner: Ulta BeautyEntrant company: McCann New YorkMedia: MullenLowe Mediahub, BostonPR: Ketchum, New YorkMarket: United StatesSector: Pharmacies & drugstoresMedia channels: Online video, Social media, TelevisionBudget:...