Ulster Bank - Business Achievers Awards 2008

The Irish bank, Ulster Bank, had recently ended its partnership with the Ernst and Young Entrepreneur of the Year Awards and was now partnering with the Business Achievers Awards (BAA).

Ulster Bank - Business Achievers Awards 2008

Agency name: Publicis D Client name: Ulster Bank Category: B2B


Previously, Ulster Bank (UB) had been a partner in the Ernst and Young Entrepreneur of the Year Awards. Primarily due to visibility, TV presence and global audience, these awards were overshadowing the Business Achievers Awards (BAA), so in 2008 UB retired from that commitment to invest and focus on the BAA instead.

The challenge was to bring the awards to a larger SME audience, increase the number of award entries, engage the Ulster Bank network and make...

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