Ukrainian Witness: Wikitruth

Ukrainian Witness, an NGO that draws attention to the war in Ukraine, circumvented the Kremlin's censorship by transforming Wikipedia into a news outlet.

Campaign details

Title: WikitruthBrand: Ukrainian WitnessProduct: Fact-based platform that documents the war in Ukraine Idea: Publicis Groupe BeneluxCountry: Netherlands

Media placement

ElementPlacement/LocationStart DateEnd DateNumber of airings / placementsCountry / Region
editing wikipedia editorialWikipedia07/03/202231/12/202350Europe

Relevance for Creative Strategy

Right after the invasion of Ukraine, a question arose at 'Ukrainian Witness': how they could use their expertise to support Ukraine? How to get the truth into Russia since Russians were kept completely ignorant of the severity of the devastation of the war?


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