UK physicians’ attitudes towards direct-to-consumer advertising of prescription drugs: an extension and review

Since 1990 in New Zealand, and 1997 in the USA, legislation has controversially allowed brand owners to advertise prescription drugs direct to consumers (DTC), with advertising spends of approaching NZ$19 million in 2000, and US$2.7 billion in 2001 respectively.

UK physicians' attitudes towards direct-to-consumer advertising of prescription drugs: an extension and review

Jon D. Reast Leeds University Business SchoolDayananda Palihawadana Leeds University Business SchoolGraham Spickett-Jones...