UK audiences watch 17 min ads per day, 83% go to broadcast TV

The overview of AV advertising trends in the United Kingdom.

Viewers in the UK spent 17.1 minutes watching video ads per day in 2022, according to Thinkbox’s latest research. Broadcasters accounted for over 80% of all video advertising while SVOD services took up less than 2%. 

SVOD services – such as Netflix...

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