Ujjivan Small Finance Bank: Shagun Ka Lifafa

Ujjivan Small Finance Bank set out to intervene in a culturally relevant manner to drive change so that women in India could have financial equality.

Campaign video: Ujjivan Small Finance Bank – Shagun Ka Lifafa

Selected creative: Ujjivan Small Finance Bank – Shagun Ka Lifafa


Creative Agency: McCann Mumbai Account Management: Hrishikesh Menon Art Director: Suresh P.V / Vikash Ravi Cinematography: Amol Jadhav Copywriter: Karthik R Creative Leadership & Execution, Copywriter: Ashish Chakravarty / Prasoon Joshi / Sambit Mohanty Creative Leadership and Execution: Rathish Subramaniam Creative:Ashish Chakravarthy / Karthik R. / Raj Chedda / Rathish Subramaniam / Sambit Mohanty / Suresh P.V / Vikash Ravi / Vineet Mahajan...

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