Ujjivan Small Finance Bank: An Envelope That Sealed the Fate of Women

Ujjivan Small Finance Bank turned India’s Shagun Ka Lifafa (a traditional gifting envelope) into a savings account opening form, presented to a woman on her wedding day, to empower women to achieve financial inclusion.

Campaign video: Ujjivan Small Finance Bank – An Envelope That Sealed the Fate of Women

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Selected creative: Ujjivan Small Finance Bank – An Envelope That Sealed the Fate of Women


Agency: McCann New DelhiAccount Management: Hrishikesh MenonArt Director: Suresh P.V / Vikash RaviCopywriter: Karthik `RCreative Leadership & Execution, Copywriter: Ashish Chakravarty / Sambit MohantyCreative Leadership and Execution: Rathish SubramaniamCreative Leadership:Prasoon Joshi...

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