Ujjivan Small Finance Bank: An envelope that sealed the fate of women

Ujjivan Small Finance Bank turned India’s Shagun Ka Lifafa (a traditional gifting envelope) into a savings account opening form, presented to a woman on her wedding day, to empower women to achieve financial inclusion.


Financial independence remains a dream for women in India. In most Indian households, men control the money including access to bank accounts. Research by Ministry of Statistics says, women in India own a third of bank accounts and a fifth of deposits.

Since women in Tier 2 and 3 cities aren't breadwinners, they never open bank accounts. Bank accounts are the first step to financial agency. And access to banking can make women the agents of prosperity. Women's financial inclusion has been a key focus of UN's Sustainable Development Goals.

Ujjivan Small Finance Bank decided to spearhead women's financial...

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