UFS' Killer Recipe Knorr Hot Deals

Unilever catering planning, which provides professional condiment services and solutions for the catering industry, has been helping catering partners continuously understand and adapt to the rapidly changing taste preferences of Chinese consumers through "Knorr Hot Dishes Killer Recipe" since 2017 . The brand hopes that through this event, it can enhance the goodwill of young diners and help the catering industry to fully recover.

Case details

Brand: Unilever Food PlanningBrand owner: UnileverMain agency: Mindshare ChinaMain agency holding group: WPPMain Agency 2: Dentsu Mcgarrybowen ChinaSecondary agency: GroupM LeverMarket launch: Mainland ChinaIndustry: CateringMedia Channels: Celebrity/Celebrity Spokespersons, KOLs, Events, Activities & ExperiencesBudget: 10-12 million

Case Summary

Consumer spending on food and beverages fell -17% despite a full economic recovery. In order to help the catering industry fully recover and promote the cooperation between restaurant owners/chefs and us, Unilever Catering Planning adopts the B2C2B strategy to release the...

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