Case details
Brand: Unilever Food PlanningBrand owner: UnileverMain agency: Mindshare ChinaMain agency holding group: WPPMain Agency 2: Dentsu Mcgarrybowen ChinaSecondary agency: GroupM LeverMarket launch: Mainland ChinaIndustry: CateringMedia Channels: Celebrity/Celebrity Spokespersons, KOLs, Events, Activities & ExperiencesBudget: 10-12 million
Case Summary
Consumer spending on food and beverages fell -17% despite a full economic recovery. In order to help the catering industry fully recover and promote the cooperation between restaurant owners/chefs and us, Unilever Catering Planning adopts the B2C2B strategy to release the...